Let’s face it, agricultural branding can sometimes be cheesy. Land O’Lakes, Inc. is a farmer owned co-op that’s been thriving for almost 100 years and that’s pretty awesome. Think Modern Farmhouse—Joanna Gaines would be proud.
Using photography that’s shot on location at member farms and within owned manufacturing facilities makes for authentic images that tell a story. The color palette also took on a more timeless look and took inspiration from colors popular around the time the company was founded.
Patterns add a playful touch and give personality and depth, while new typography provided room to tell the story of Land O’Lakes with visual flexibility—using everything from strong san serifs to a written script that helps relay a more personal side of the company.